Royah S. is an experienced Insights Director and Data Strategist currently leading research analytics at Paramount International, focusing on social measurement across multiple global brands. Previously, Royah served as a Senior Data Strategist at Anomaly, contributing insights for various clients, and as a Social Insights Manager at Manning Gottlieb OMD, where they developed social listening strategies. Their earlier roles included Data and Insights Specialist at Meta and Social Media Strategist at Greenlight, among others. Royah holds a BA(Hons) in Marketing and Advertising from the London College of Printing.
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