Rupert Ward is a senior retention and lifecycle leader with over 15 years of experience in CRM and marketing. Currently, they serve as the Senior Director of Retention and Lifecycle Marketing at Paramount, where they develop and execute global customer retention strategies. Previously, Rupert held prominent roles including Global Head of Customer Development at The Economist and CRM Manager at The Week Magazine UK. They completed a BA in English and an MA in Advertising and Marketing at the University of Leeds, demonstrating a strong academic foundation in their field.
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