Samanta Lobo

Samanta Lobo is a seasoned marketing professional with extensive experience in digital media and content strategies. Currently serving as a Marketing Manager for streaming at Paramount since September 2014, Samanta is responsible for overseeing social, branding, and editorial initiatives for MTV Brasil, collaborating with various teams to enhance the brand’s presence across multiple digital platforms. Prior to this role, Samanta held positions at Microsoft as a Web Editor for the entertainment section, and at Editora Globo and Terra as a reporter, covering significant events and producing engaging content. Samanta holds an MBA in Digital Marketing from ESPM and a degree in Journalism from Faculdade Cásper Líbero.