Shari Silver is an experienced marketing professional with a strong background in retention and lifecycle marketing across various industries. Notable roles include Manager of Retention Marketing at PEOPLE at Time Inc., where Shari led direct marketing strategies and spearheaded digital gaming initiatives. At American Express, Shari managed international consumer card services, supporting new product launches and creating innovative financial analysis tools. Shari also served as Senior Manager of Retention & Lifecycle Marketing at U.S. Cellular, developing strategies to enhance customer engagement and reduce churn. Currently, Shari holds the position of Director of Lifecycle Marketing at Paramount+, contributing expertise in personalized customer communications. Shari holds a Bachelor's degree in Finance from Penn State University and a Digital Marketing certification from NYU School of Professional Studies.
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