Simon Walters

Simon Walters is an experienced marketing and content merchandising professional with a robust background in the media industry. Currently serving as Senior Manager for Marketing Automation & Personalisation and the Senior Manager for Paramount+ Content Merchandising at Paramount since July 2022, Simon has successfully collaborated with various teams to enhance user engagement and drive personalized experiences across multiple platforms. Prior experience includes roles at The Walt Disney Company, notably as Disney+ Merchandising Supervisor for EMEA, where Simon managed regional merchandising efforts and contributed to the successful launches of Disney+ in key European markets. With a foundational education in Journalism from the University of Westminster, Simon has developed a keen understanding of audience behavior and trends, consistently optimizing strategies to improve content performance and user satisfaction across platforms.