Sonya Hua is a Lead Data Scientist currently at Paramount and Pluto TV, where they focus on Bayesian Marketing Mix Modeling. Previously, they worked as a Senior Data Scientist at Showtime Networks Inc., specializing in experimentation and A/B testing, and held various roles in data science and analytics at companies like Chobani, Accenture, and ZenithOptimedia. Sonya began their career in 2011 as an Assistant Digital Planner and Buyer at MediaCom.
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