Taylor B.

Taylor B. is a Senior Market Research Analyst at Paramount, specializing in consumer insights and storytelling through data. Since 2024, Taylor has led Ad Sales research initiatives focused on Black media viewership while collaborating with cross-functional teams to enhance marketing strategies and audience engagement. Taylor previously held roles as a Marketing Analyst at The Kraft Heinz Company and a Digital Marketing Consultant, where they developed innovative marketing solutions and supported community-focused initiatives. Taylor is currently pursuing their education at Howard University.