Tracy Griffiths

Tracy Griffiths is an experienced professional in the licensing industry, currently serving as the Senior Manager of Toy Licensing at Paramount since August 2025. Previously, Tracy worked as a Licensing Consultant at TG Licensing from June 2024 to July 2025, where tailored support was provided to IP owners, licensing agents, and licensees. As Head of Licensing at Golden Bear Toys from September 2020 to May 2024, Tracy developed and executed a comprehensive licensing strategy that significantly enhanced the organization's market presence. Earlier roles include Licensing Consultant at TG Licensing, VP of Consumer Products for EMEA and Australia at FremantleMedia, Senior Licensing Director for EMEA at HIT Entertainment, and Buyer at Woolworths, showcasing a robust career dedicated to improving licensing strategies and market reach.