Tracy Shao

Director, Kids & Family Brands Social Research & Analytics

Tracy Shao is a passionate intrapreneur with over four years of experience in content and data analysis, platform strategy, and client management. Tracy has held roles such as Social Video Coordinator at Fullscreen, where they grew viewership for multiple Mattel YouTube channels, and has contributed to major clients like USA Network and J.P. Morgan through data-driven strategies in social media. Tracy's educational background includes a Bachelor's Degree in Marketing from New York University. Currently, they focus on building brands that inspire through creative and analytical approaches.

Location

New York, United States

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