Anna Cicalese

Anna Cicalese is a skilled Client Strategy Manager at Pardgroup since September 2023, focusing on driving growth for British American Tobacco in the B2C channel. With extensive experience in various managerial roles, Anna has previously served as the Wholesale & Color Category Omni-Channels Trade Manager at Wella Company, overseeing a business exceeding 70 M€/Y and managing a Trade Investment Budget of 40 M€/Y. Prior to this, Anna worked at Coty Inc. as a Marketing and Trade Marketing Manager, and at Procter & Gamble as a Market Strategist & Trade Marketing Manager for Premium Care Brands. Anna's early career includes a role as a Customer Relationship Manager at BNL Gruppo BNP Paribas and part-time positions at Università LUISS Guido Carli, contributing to student orientation and support services. Education includes a Laurea Magistrale in Business Management from Università LUISS Guido Carli and a Laurea triennale from Università degli Studi di Salerno.