Inês Vale is a skilled professional with extensive experience in web design and UX management. After starting as a freelance web designer from 2015 to 2021, Inês Vale transitioned to Zippy Kidstore as a UX & E-commerce Content Manager, overseeing website development, content management, and conversion rate optimization from January 2021 to October 2023. Subsequently, Inês Vale enhanced website user interfaces and lifecycle email marketing at Sonae Sports & Fashion. Currently serving as a CRM & Personalisation Expert at Parfois, Inês Vale focuses on customer-centric strategies and collaboration with cross-functional teams to optimize CRM performance. Inês Vale's educational background includes degrees in Multimedia Communication and E-Commerce, supplemented by various workshops in digital strategy and UX design.
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