Abigail Spence (Smith)

Global Head of Marketing at Parkable

Abigail Spence (Smith) has an extensive work experience spanning various roles and industries. Abigail currently serves as the Global Head of Marketing at Parkable, where they lead and inspires the Marketing team to deliver growth across multiple markets. Abigail has a strong passion for empowering and energizing their teams to create innovative marketing strategies that elevate the brand and increase customer engagement.

Prior to their current role, Abigail worked as a Marketing & Brand Manager at Parkable, where they developed their skills in developing effective digital campaigns and creating engaging content.

Before joining Parkable, Abigail worked at Shine Limited as a Senior Account Director / Business Director. During their time there, they gained experience across a range of industries and was involved in secondments to Sparks IOT growth squad and Sparks Lightbox Marketing team.

Abigail also served as a Senior Account Manager at Shine Limited, providing full Account Service, including project management, creative and strategic leadership, for various clients and brands such as Tip Top, Spark NZ, Lightbox, and Fairfax Media brands.

Abigail's earlier experience includes roles at Whybin TBWA as an Account Manager on ANZ National Bank Limited, Origami Brands as an Account Manager/Campaign Manager, and The good agency as an Account Executive.

Abigail also worked as an Account Executive at freelance for Clark McKay and Warpole (CMW) COMMUNICATIONS AGENCY in London and as a Department Administrator/PA at Goldman Sachs.

Abigail began their career as an Accounts Administrator/bookkeeper/Office Manager - Sole Charge at Uniforms Plus, where they handled bookkeeping and accounts for five separate companies.

Overall, Abigail Spence (Smith) possesses extensive experience in marketing, account management, and leadership roles, with a demonstrated ability to drive results and foster creativity.

Abigail Spence (Smith) began their education in 2004 at Auckland University of Technology (AUT), where they obtained a diploma in Applied Science. During their time at AUT, they focused on various papers in the field of Applied Science, such as Chemistry, Communications, Statistics, and Biology. Abigail completed their diploma with an excellent grade range of 'A' to 'B+' in Ecology.

In 2011, Abigail enrolled at Open Polytechnic to pursue a diploma in Applied Psychology. The duration of their studies at Open Polytechnic is unspecified, suggesting that they might still be pursuing this diploma or has completed it outside the given timeframe.

Before their tertiary education, Abigail attended Mt Roskill Grammar School in Auckland, New Zealand, although no specific details regarding degrees or fields of study were provided for this period.

Based on the available information, it can be summarized that Abigail Spence (Smith) holds a Diploma in Applied Science with a focus on Ecology from Auckland University of Technology (AUT). Additionally, they are currently studying or has obtained a Diploma in Applied Psychology from Open Polytechnic.

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Timeline

  • Global Head of Marketing

    April 1, 2023 - present

  • Marketing & Brand Manager

    January, 2022