Amit Devani

Amit Devani has extensive work experience in insights, analytics, and data management. Amit currently holds the position of Director of Insights, EMEA at Parrot Analytics since July 2020. Prior to this role, they worked as the Partner Insights Lead, EMEA at Parrot Analytics from January 2020 to July 2020.

Before joining Parrot Analytics, Amit worked at Channel 4 from June 2015 to January 2020. Amit held the position of Senior All 4 & VOD Analyst from April 2016 to January 2020 and was previously an All 4 & VOD Analyst from June 2015 to April 2016.

From December 2013 to June 2015, Amit worked as a Client Insights Manager at Digital Annexe. In this role, they were responsible for producing regular reporting and dashboards for clients such as Mercedes-Benz UK, Australia, New Zealand, smart, and all retailers. Amit also interpreted web analytics data, developed key insights, recommendations, and strategic efficiencies. Prior to this role, Amit served as a Web Analyst at Digital Annexe from June 2013 to December 2013. Amit gathered, analyzed, and funneled online data into daily insights to improve leads conversion and user experience. Amit also conducted competitive and audience analysis and produced reports for clients.

Amit's earlier experience includes a position as a Field Service Engineer at Logistics International from September 2010 to June 2011. Amit also worked as a Project Co-ordinator at 52nd Ltd in 2010.

Overall, Amit Devani has a strong background in insights, data analysis, reporting, and project coordination, with a focus on the media and automotive industries.

Amit Devani has a Bachelor of Science (BSc) degree in eCommerce and Digital Business from the University of Nottingham. In addition, they have obtained several certifications related to Google Analytics and Google Adwords. These include the Google Analytics Platform Principles certification, the Google Adwords Qualified Professional certification, and the Google Analytics Individual Qualification certification. The certifications were obtained in the months of January, March, and April in the year 2014.