Your growth. Our design.

Pars pro toto is a leading design agency based in Ghent (Belgium). Over the last 25 years we have grown into a full service design agency, specializing in supporting and managing innovation for companies, ngo's and official governments. We help our customers detect possibilities to expand, where to go in the future and how to get there. We turn ideas into new products people desire, atmospheres people enjoy and stories people pass-on. 
Our design work brings about important changes in our clients. It strengthens their core business. The result is many years of cooperation with satisfied, internally stable clients.

Today we help customers defining and designing new brands, products, services and atmospheres.
We analyze and improve the touch points between your brand and your customers and create custom learning tools that change attitude and behavior of your employees.

Our full service means that you can contact us for a complete design process from concept to implementation or for any of the steps in between. We offer a very wide range of services that will meet your innovation objectives, thanks to our experienced strategic insight, creative design talent and excellent project management.

The guiding principle of our development approach is Design Thinking: problem-solving strategies that combine 3 crucial skills:
- Empathy in a wider customer context
- Creativity when generating new insights and solutions
- Rationality to analyse the feasibility of the proposed solutions

If you are interested to learn how to get more value out of your development budget, please give us a call. Maybe we can help.


Apart from this we also created our own brand of beach and bath toys called Quut (www.quuttoys.com). With this unique concept we prove that even in a saturated market, you can create a new business by using design in the right way.

Pars Pro Toto

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