Parsley360
James Cerna is an accomplished finance executive with extensive experience across various industries and roles, currently serving as Chief Financial Officer at Parsley360 since January 2025 and at Deploy360 since December 2020. Previous positions include Head of Capital Markets and CFO at Loop Media, Inc. from March 2020 to January 2025, and CEO of FogChain, Inc. from April 2017 to March 2020. Cerna also held dual roles as CEO and CFO at Sauce Labs and was previously President and CEO at Armada Oil, Inc. Additionally, Cerna founded and led Lucas Energy Inc. as CEO and Founder from January 2003 to November 2008. Other notable roles include CFO at Spinaway Technologies and CEO & Founder at NetCurrents Information Technology. Cerna holds a Bachelor's Degree in Business Administration with a focus on Finance from California State University, Chico.
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Parsley360
Parsley360 (Parsley), is a human centered, AI-enabled performance optimization system with universal access to an emotionally intelligent pocket coach for all employees. Think of this coach as a frontline to support individuals with self-reflection, complex emotions and human interactions, providing not only an exceptional listener and companion, but an effective coach and when appropriate, advisor. Parsley is a unified platform that connects the dots and understands the unique nuances of each organization, team and individual, expertly guiding them towards successful outcomes. Parsley's power comes from its integration of root cause analytics that provide meaningful and actionable insights, and its ability to in essence hold each stakeholder's hand through integration. Imagine having on-demand guidance at your fingertips whether it's to bounce an idea off someone, prepare for a difficult conversation, understand your own emotions (or just vent from time-to-time) or grow your skills on your time and at your pace. These are some of the ways Parsley interacts with you - not to replace humans, but to augment their experiences and reach. Parsley's mission is to build health and well-being into the fabric of our human systems whether at the organization, community, family or individual level. Helping humans to be more connected, more engaged and more understanding. AI is the bridge... not the destination. Imagine a world where AI doesn't just execute tasks, but it understands and empathizes with our struggles, our joys, our human experiences. This is the power of Parsley.