Michael Massara

Michael Massara serves as the Digital Manager at PartSource since January 2019, overseeing digital execution, online merchandising, online marketing, email marketing, social media, and hardware and software in-store solutions for both B2C and B2B. Prior to this role, Michael amassed significant experience at Canadian Tire Corporation from June 2001 to December 2018, holding several key positions including Manager Digital Publishing, where management of authoring and publishing activities across various platforms was undertaken, and Associate Manager Online Merchandising, responsible for developing merchandising guidelines and collaborating with partners. Michael’s career began at Canadian Tire Store #119 as an Automotive Service & Parts Advisor from 1991 to 2001. Michael holds a Bachelor of Business Management degree from Ryerson University, completed in 1997.