Craig Baker

Craig Baker serves as the Director of Sales for Engagement Cloud at PAR Technology since October 2022, focusing on transforming unknown buyers into loyal customers through an AI-powered platform. Previously, Craig was the Director of Enterprise Sales at Olive, where significant growth in customer acquisition and annual contract value was achieved. As the Founder and Managing Partner of Ignyte 360 Consulting, Craig developed effective go-to-market strategies for restaurant businesses in synergy with technology vendors. In the role of Chief Revenue Officer at Goji Systems, Craig oversaw a dramatic revenue increase through innovative sales techniques. Craig's career began as CEO of LetsGoForDinner.com and includes progressive leadership roles at SpeedLine Solutions, where notable successes in enterprise sales and channel management were accomplished. Craig is an alumnus of Sheridan College.