Particula is a well-funded developer of cutting edge, connected toys. We define the future of play, by reviving new life to the timeless classics and powering them into the digital era A new generation of ("Phygital") games and toys, empowered with “brain and connectivity”, IoT technologies, and accompanied with premium apps that bridgethe physical experience with the digital space. Our award winning products open up a whole new fun and exciting way to develop new skills, improve, play and socialize together near or far! The company is a pioneer in its field, focusing on popular (evergreen) family favorites and STEM educational games with worldwide recognition with respect to their unique design, advanced tech and high quality values for families, parents and kids! Our flagship product, GoCube, is an app-enabled connected Cube which allows players to learn, play and battle with friends from anywhere around the globe. We're proud of our 5 star rating on Amazon, and loved by over 300,000 customers worldwide.

Video Games

Education

EdTech

Particula

The Arye Regev office in Netanya focuses on international business development, operations, and tech innovation.

Arye Regev

Udi D.

Doron Kasmi

Tamir Halbani

Anthony Greenfield

Amit Dor

This department provides strategic direction and oversees high-level governance and decision-making for the organization.

Executive Leadership

The Design Team at Particula is responsible for creating intuitive, engaging, and aesthetically pleasing user experiences across our range of connected toys and apps. They focus on both UI/UX design for our web and mobile products, ensuring that they are user-friendly and visually appealing. The team also collaborates closely with marketing to produce cohesive design elements that enhance the overall brand presence. Their work ensures a seamless integration of physical and digital play, helping to define the future of interactive gaming experiences.

Design Team

The Development Team at Particula is responsible for creating and maintaining the innovative technology behind our connected toys and digital apps. This includes coding and developing the software that powers our app-enabled products, such as GoCube, enabling seamless integration between physical toys and digital platforms. The team works on diverse aspects from Unity development for game functionalities to hardware engineering for IoT connectivity, ensuring our products provide a high-quality and engaging experience for users worldwide.

Development Team

This department oversees sales strategies and operations to drive revenue growth across various regions.

Sales Management

This department focuses on driving sales strategies and managing customer relationships across international markets.

Global Sales

The Leadership Team at Particula is responsible for steering the company's strategic vision and growth. This team comprises the CEO and Founder, who drives innovation and company culture; the CTO, who oversees technology and product development; the VP of Business Development and Sales, who focuses on market expansion and partnerships; and the CFO, who manages financial planning and risk assessment. Together, they ensure Particula remains a pioneer in the connected toys industry, delivering high-quality, innovative products like GoCube to a global audience.

Particula

Org chart

Teams

Executive Leadership

Design Team

Development Team

Sales Management

Global Sales

Leadership Team

Offices

Particula

Org chart

Teams

Executive Leadership

Design Team

Development Team

Sales Management

Global Sales

Leadership Team

Offices

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