Marcus Treacy

Marcus Treacy is a seasoned technology executive with a rich background in audience monetisation and digital advertising. Currently serving as Chief Technology Officer at Partnerbrite since June 2022, Marcus specializes in enabling sports rights holders to execute targeted digital campaigns for sponsors. As the Founder of Shopometry since April 2021, Marcus has developed a platform that empowers retailers to leverage first-party data to enhance media network performance. Previously, Marcus held the position of Chief Executive Officer at JourneyHive, focusing on airline audience monetisation tools, as well as serving as Head of Digital at Phar Partnerships, where audience monetisation trading desks were established for leading airlines in Southeast Asia. Additionally, Marcus has experience as a Consultant at Deloitte Consulting. Educational credentials include a Master of Arts in Psychology and Business Studies from The University of Edinburgh and study at the National University of Singapore.