Parul and Preyanka is an Indian luxury couture and pret label operating at the intersection of heritage craftsmanship and contemporary design, with a clear focus on high-growth international markets, particularly the GCC and Europe.

Founded in 2020, the brand addresses the increasing global demand for culturally rooted yet modern luxury by offering womenswear that combines intricate artisanal techniques with clean, globally relevant silhouettes. This positions the label uniquely within the premium occasion wear and luxury pret segments.

The business is built on a design-led, limited-collection model, enabling stronger brand recall, controlled inventory cycles, and elevated perceived value. With an established base of domestic and international clients, the brand is now strategically expanding through B2B wholesale, multi-brand retail partnerships, and global digital channels.

Key strengths include:

Distinct design identity blending Indian craftsmanship with international aesthetics
Strong alignment with high-spending luxury markets (GCC & Europe)
Scalable production through skilled artisan networks
Positioning within the growing global demand for conscious, slow luxury

Parul and Preyanka is focused on building a globally recognized Indian luxury label with a sustainable growth strategy, targeting both direct-to-consumer and retail distribution channels.

Parul and Preyanka

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