Daniel Hegborn

Daniel Hegborn is the business director and owner of Passion Lab, a company Daniel co-founded with Niklas Olovzon. Daniel has a background in marketing and economics, with experience working in various roles such as project leader at Hegborn & Hegborn and marketing and sales manager at Publik Evenemang i Sverige AB. Daniel also served as the strategic director and founding partner at S & B before it changed its name to Passion Lab. Daniel holds a Master's degree in Marketing from Stockholm University and a Master's degree in Economics/Marketing from Växjö University.