Passion Lab
Daniel Hegborn is the business director and owner of Passion Lab, a company Daniel co-founded with Niklas Olovzon. Daniel has a background in marketing and economics, with experience working in various roles such as project leader at Hegborn & Hegborn and marketing and sales manager at Publik Evenemang i Sverige AB. Daniel also served as the strategic director and founding partner at S & B before it changed its name to Passion Lab. Daniel holds a Master's degree in Marketing from Stockholm University and a Master's degree in Economics/Marketing from Växjö University.
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Passion Lab
Passion Lab is a communications agency that specializes in providing brand development and sponsorship.It helps customers with everything from sponsorship rights, CSR, and event activations to digital concepts and entire campaigns. The company's customer includes Samsung, Telia, SJ, Expressen, Mekonomen, and Abacus, to rights holders such asthe Cancer Foundation, the Royal Opera, the National Handball Team, and Save the Children.It was founded in 2001 in Stockholm, Stockholm Lan.