Sofía Aldana

Sofía Aldana is an accomplished marketing professional with extensive experience in account coordination and strategic planning. Currently serving as an Account Coordinator at Salt Productions since September 2025, Sofía previously held roles at Jack Morton Worldwide, where responsibilities spanned from Strategy Associate to Production Coordinator and Coordinator, focusing on project management and user persona development. Additionally, experience as a Brand Representative at Abercrombie & Fitch Co. and a Marketing Assistant at AVARIA STUDIOS underscores a strong background in social media strategy and engagement. As the founder of Alurisa The Label, management of the complete design process demonstrated entrepreneurial skills. Early career experiences include internships in psychology and market research, complemented by a Master's degree in Strategic Marketing Communications from Emerson College, a Bachelor's degree in Psychology from Universidad de Los Andes, and a diploma in Interior Design from LCI BOGOTÁ.