Jenni Swadding

Jenni Swadding currently serves as the Country Manager and previously held the title of Country Sales Manager for Sweden and Denmark at Patagonia since September 2020. Prior to this role, Jenni worked at Roswi from 2013 to August 2020 as the Business Unit Manager for Agency Brands, and earlier, held positions as Key Account Manager and in sales at Roswi AB from 2001 to 2013. Jenni's career in sales began at Vendi AB/Syversen AS from 1997 to 2001 as a Sales Key Account Manager and includes experience at Winston Fashion AB from 1992 to 1997 in various roles including Finance Administrator, Decorator, and Sales. Jenni started in the hospitality industry as a Waitress at Polhammargruppen AB from 1991 to 1992 and completed education at Ebersteinska skolan between 1987 and 1991.