Marybel Hatem is a seasoned digital marketing professional currently serving as a Senior Digital Marketing Specialist at Patchi since June 2024, where strategic development has led to increased engagement and conversions across various digital channels. Prior experience includes a tenure at Hovi Digital Lab from January 2021 to June 2024 as a Senior Customer Acquisition Lead, crafting tailored inbound and outbound marketing strategies and utilizing data analysis for optimization. Hatem also held roles including Customer Acquisition - Functional Team Lead and Product Executive, focusing on customer growth and executing effective marketing campaigns. Earlier, as Lead SEO and SEM Strategist at ASAP Systems, management of online advertising campaigns and content oversight were key responsibilities. Hatem holds a Bachelor of Arts in Advertising and Marketing from Notre Dame University - Louaize, earned from 2013 to 2018.
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