Oussama Choucair is a seasoned senior executive with over 20 years of leadership experience in large family businesses, notably serving as CEO of both Patchi UAE and P Franchise Limited since 1996. They hold a board member position within the Patchi Group, contributing to strategic vision and planning, market trends, and management change. A believer in consumer insights, Oussama excels in evolving business strategies and fostering leadership within their teams, emphasizing that success is an ongoing pursuit rather than a final destination.
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