Path2Response LLC
Brian Rainey has a wealth of experience in the data marketing industry, with leadership roles in companies such as Epsilon Data and Abacus. Currently, Brian serves as the CEO of Path2Response, a company dedicated to enhancing marketing ROI through data science. Prior to this, Brian held advisory roles at companies like Smashburger and served as the Interim CEO at Magellans Colorado Bag'n Baggage. Additionally, Brian has experience as the President of Rainey Direct, LLC, providing direct marketing consulting services. Brian earned a Bachelor of Applied Science in Business Administration and Management from the University of Northern Colorado.
Path2Response LLC
Path2Response is an award-winning, data-driven marketing company that helps businesses and nonprofit organizations optimize direct mail marketing to reach responsive audiences and improve their ROI. We combine an experienced team with untapped data sources, the latest open-source technology, and cutting-edge data science to deliver transformative results. Our transformational cooperative data platform powers customer acquisition, retention, and reactivation in both offline and online channels. Through our partner program, we consistently achieve incremental and measurable revenue increases. We are based in Broomfield, CO, and we serve businesses and organizations of all sizes across the United States.