Path2Response LLC
Michael Roots is a skilled Sr. Client Partner with a strong background in account management and sales. With experience in companies like KBM Group, Experian, and Wunderman Thompson Data, Michael has a solid foundation in data analytics and marketing. A graduate of Northern Illinois University with a Bachelor of Science in Marketing and Direct Marketing, Michael is well-equipped to excel in their role as a Client Partner.
Path2Response LLC
Path2Response is an award-winning, data-driven marketing company that helps businesses and nonprofit organizations optimize direct mail marketing to reach responsive audiences and improve their ROI. We combine an experienced team with untapped data sources, the latest open-source technology, and cutting-edge data science to deliver transformative results. Our transformational cooperative data platform powers customer acquisition, retention, and reactivation in both offline and online channels. Through our partner program, we consistently achieve incremental and measurable revenue increases. We are based in Broomfield, CO, and we serve businesses and organizations of all sizes across the United States.