The PathFactory Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase.

Software

PathFactory

PathFactory's headquarters in Toronto, Canada

Dev Ganesan

Murali K.

Bhanu Mohanty

Karthik Kv

Brad Gillespie

Stephen McDonald

Venk Chandran

Helen Baptist

Gil Nayot

Andy Walter

Nick Edouard

Vineet Walia

Jeremy Schultz

Eric Kafka

Ira Cohen

The Customer Success Team at PathFactory is dedicated to ensuring clients achieve maximum value from the Content Insight and Activation Platform. They work closely with customers to understand their needs, provide strategic guidance, facilitate onboarding, and offer ongoing support to optimize content performance and enhance the buyer’s journey.

Customer Success Team

The Leadership Team at PathFactory is responsible for setting the strategic direction of the company, guiding product development, and driving innovation in the Content Insight and Activation Platform. Comprising senior executives with expertise in technology, product management, and marketing, this team collaborates to enhance the platform’s effectiveness for B2B marketers, ensuring that content aligns with the buyer's journey and optimizes the path to purchase.

Leadership Team

The Sales and Business Development team at PathFactory focuses on driving revenue growth by identifying and engaging prospective clients, nurturing relationships, and closing sales. They work collaboratively to understand client needs and position PathFactory’s Content Insight and Activation Platform as a solution to optimize the buyer’s journey. This team leverages data-driven insights to foster strategic partnerships and expand the company's market presence.

Sales and Business Development

The Marketing Team at PathFactory is responsible for developing and executing strategies to promote the company's Content Insight and Activation Platform. This includes creating compelling content, optimizing marketing campaigns, conducting market research, and nurturing customer relations to drive brand awareness, generate leads, and accelerate the buyer's journey.

Marketing Team

The Product Management Team at PathFactory is responsible for guiding the development and enhancement of the Content Insight and Activation Platform. They identify market needs, prioritize features, and work closely with engineering and design teams to ensure the product meets customer requirements and drives engagement throughout the buyer’s journey.

PathFactory

Org chart

Board & advisors

Teams

Customer Success Team

Leadership Team

Sales and Business Development

Marketing Team

Product Management Team

Offices

PathFactory

Org chart

Board & advisors

Teams

Customer Success Team

Leadership Team

Sales and Business Development

Marketing Team

Product Management Team

Offices

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