Barbara Raus

Barbara Raus is an accomplished marketing professional with extensive experience in content and brand marketing, particularly in the financial services and education sectors. Currently serving as Director of Content and Brand Marketing at Pathward since November 2015, Barbara has successfully led omni-channel marketing strategies, developed comprehensive content strategies for diverse audiences, and managed significant initiatives such as the company rebrand. Prior roles include Senior Web Content Editor at The University of South Dakota, International Marketing Manager at Daktronics, and Marketing Consultant at Wells Fargo, where Barbara demonstrated a strong ability to collaborate with cross-functional teams, create engaging content, and enhance marketing efforts through innovative strategies. Barbara holds a Bachelor of Arts in Contemporary Media and Journalism from the University of South Dakota.