James O'Brien possesses extensive experience in digital marketing and demand generation, currently serving as the Director of Digital Demand at PatientPoint® since April 2023, where a demand team was established to enhance marketing performance across Healthcare and Life Sciences sectors. Previously, O'Brien held various leadership roles, including Director of Digital Marketing at TeamDynamix and Senior Director of Marketing at Physicians Endoscopy, focusing on strategic digital implementations and brand growth. As a consultant for RARE Marketing, O'Brien advises small to mid-sized companies on web and digital marketing strategies. A strong technical background is complemented by roles ranging from web development to marketing technology leadership, all supported by a Bachelor of Business Administration in Marketing and an Associate's Degree in Computer Programming.
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