PatientPoint
Kyle Barich is a seasoned marketing executive currently serving as Chief Marketing Officer at PatientPoint® since January 2025, where responsibilities include overseeing brand strategy, corporate communications, and digital engagement. Prior to this role, Barich held the Chief Marketing Officer position at Holistic Industries from October 2019 to January 2025, focusing on the growth of the company’s Greenhouse of Brands. Barich's extensive experience in the healthcare advertising sector includes serving as CEO of CDM from February 2016 to May 2019, and various leadership roles at CDM New York, Cline Davis & Mann, and Harrison and Star. Barich's career began in 1991 as an Account Executive at Robert A. Becker, following the attainment of a Bachelor’s degree in English Literature from the University of Michigan.
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PatientPoint
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PatientPoint pioneered the point-of-care marketing industry, revolutionizing patient education.