Heidi Lim

Heidi Lim currently serves as the Vice President of Ecommerce at Patrick Ta Beauty, a position held since December 2023. Prior to this, Heidi was Vice President of Ecommerce at ThirdLove from September 2022 to November 2023, and served as Senior Director of Ecommerce at the same company. Additional experience includes roles such as Senior Director of Digital Strategy & Content at The RealReal, Executive Director of Global Ecommerce at The Estée Lauder Companies Inc., and Director of Ecommerce at Fashion Nova. Heidi's background also encompasses significant positions in ecommerce merchandising and management at A'GACI LLC, Black Orchid Denim, and Crossland Trading Corp, demonstrating a robust career in ecommerce and digital strategy.