Annelise Falzer

Annelise Falzer is an accomplished professional with extensive experience in digital marketing and creative strategy. Currently serving as Creative Strategy Lead at Pattern Brands since May 2024, Annelise focuses on brand identity and audience analysis to drive impactful campaigns, while also leading a content creator program to foster growth and innovation in paid social initiatives. Previously, as Digital Marketing Director at bread & Butter, Annelise emphasized cross-team collaboration and creative development. Annelise operated as a Digital Marketing Consultant from April to December 2023, working with various companies to lead creative strategies and optimize marketing budgets. Prior roles include Creative Strategy Lead in Digital Marketing at Stitch Fix, where Annelise achieved significant growth metrics, and Senior Manager of Digital Marketing Strategy at Calvin Klein, directing the in-house transformation of media services and optimizing operations. Annelise holds a Bachelor of Arts in Communication Studies from Loyola Marymount University.