Becky Power is a digital marketing and CRM strategist with over 10 years of experience in delivering full-funnel marketing strategies, specializing in CRM and eCommerce. Having worked with leading brands in the fashion, beauty, and travel sectors in the UK, Becky is currently a Senior Consultant in CRM and eCommerce at Pattern® in Melbourne. Previously, they held roles including CRM Coordinator at N Brown Group and CRM & Loyalty Manager at LullaBellz, where they optimized customer journeys through data-driven campaigns. Becky holds a Bachelor's degree in Leisure and Tourism from Liverpool Hope University.
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