Eoin Duffy

Eoin Duffy has a diverse work experience in digital marketing and business journalism. Eoin is currently working at Pattern® International, where they started as a Performance Account Manager in September 2021 and progressed to Senior Performance Account Manager in April 2022. Currently, they hold the role of Performance Account Director, starting in January 2023.

Prior to joining Pattern® International, Eoin worked at Havas Media Group as a Senior Performance Executive from August 2020 to September 2021. Eoin also had a brief stint as a Digital Marketing Account Manager while self-employed from May 2020 to August 2020.

Eoin's career in digital marketing started at Segmatic, where they served as a Digital Marketing Analyst from July 2018 to February 2020. In this role, they managed numerous paid social advertising campaigns across different platforms and territories, handling large budgets and optimizing ad copy to drive website traffic.

Before transitioning into digital marketing, Eoin gained experience as a Business Journalist at The University Observer. From September 2017 to June 2018, they researched and compiled articles on business topics that were published in Ireland's leading student newspaper.

Eoin's work experience also includes a role as a Brand Ambassador at Tilt.com. From October 2016 to May 2017, they ran a successful social media campaign promoting a money-sharing application, generating a significant number of app downloads.

Overall, Eoin Duffy has developed a strong background in digital marketing, with expertise in performance account management and analysis.

Eoin Duffy received their Bachelor's degree in Business/Commerce, General from University College Dublin. Eoin attended the university from 2015 to 2018. Additionally, they obtained several certifications in Google Ads, including Display, Measurement, Search, Shopping, and Video, from Google in various months of 2020.