Fiona Reid

Fiona Reid is an experienced professional in the retail and consumer goods sectors, currently serving as Director of Advisory and Senior Strategist at Pattern® since April 2021. In this role, Fiona leads teams of consultants to address complex challenges for CPG/FMCG brands, managing client projects and ensuring alignment with objectives. Previously, Fiona held various management positions at River Island from October 2010 to September 2020, where responsibilities included driving sales, maximizing profits, and developing team talent. Fiona holds a Bachelor of Science in Architecture from University College Cork, completed in 2012, and a high school diploma from Loreto Secondary School Clonmel.