Iva Kovachev is an integrated Social Media Marketing expert currently serving as a Senior Account Manager at Pattern®, where they manage a TikTok Shop Campaign Execution team and oversee key accounts. Previously, Iva held roles such as Senior Influencer Marketing Project Manager at The Influencer Marketing Factory and Marketing Specialist at Loyal Travel. They have a Master's degree in Sales and a Bachelor's degree in Marketing from Plovdiv University "Paisii Hilendarski." With extensive experience in influencer marketing, digital strategy, and community management, Iva is passionate about fostering brand-customer relationships through innovative marketing campaigns.
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