James Storie-Pugh is an experienced entrepreneur and leader in global eCommerce, specializing in digital go-to-market strategies and brand internationalization. Over a career spanning more than 25 years, they co-founded and scaled multiple successful international health and wellness startups across Europe, Asia, and North America, including Mellow Store and Pivot International. Currently, they serve as the Global Commercial & Partnerships Director at Pattern®, where they focus on expanding the vitamins, nutrients, and supplements category. James holds an MBA in International Strategy from SGH Warsaw School of Economics and has a strong background in digital marketing and communications.