Kalli Roberts

Kalli Roberts is an internet anthropologist and social media marketer with a strong background in cultural commentary. They have served as the TikTok Shop Content Strategy Lead at Pattern® since 2025 and have previously worked as a TikTok Strategist and Content Creator on a freelance basis. Kalli's past experiences include roles as a Marketing Communications Specialist at TikTok and a Teaching Assistant at Brigham Young University, where they earned a Bachelor of Arts in Cultural Anthropology. With a passion for storytelling and understanding human behavior, Kalli consistently seeks innovative ways to engage audiences and build brand communities.