Kassi Roberts is a Category Specialist and dynamic brand strategist who has successfully assisted over 500 brands in entering the retail space. With extensive experience in diverse product categories, Kassi focuses on brand-building and business-to-business sales, utilizing innovative strategies to connect brands with their audiences. Having held leadership positions, including Vice President at Volcanic Retail and Ant Hill Retail, Kassi excels in managing budgets and fostering relationships that drive business development. As a dedicated parent and active individual, Kassi embraces family life while engaging in various outdoor activities, which fosters a solution-oriented mindset. Kassi holds a Bachelor of Fine Arts in Dance from Utah Valley University, adding a creative dimension to strategic thinking.
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