Krishna Priya

Krishna Priya currently serves as the Data Science Lead - Advertising at Pattern® since February 2024, focusing on the development of ML-based tools for Amazon Advertising. Prior experience includes roles at CommerceIQ as a Senior Data Scientist and Data Scientist from September 2021 to January 2024, where efforts were directed towards incrementality in reporting and optimization metrics, and creating campaign bid optimization tools. Earlier experience includes a Data Science Associate position at ZS, where a semantic textual similarity system was developed, and internships at Happay, where customer review analysis and an analytics dashboard were co-developed, and CSIR - National Institute of Oceanography, where a machine learning pipeline for rock type identification was proposed. Krishna Priya holds an Integrated Master of Technology in Geophysical Technology from the Indian Institute of Technology, Roorkee, and completed secondary and high school education at Delhi Public School, Siliguri.