Newel Cobb

Newel Cobb currently serves as Vice President of AI Transformation at Pattern®, a role initiated in October 2019, where responsibilities include enhancing the capabilities of the organization through information, insights, automation, and artificial intelligence. Prior to this position, Newel held various roles within Pattern®, including Chief of Staff and Head of Strategy and M&A, focusing on mergers and acquisitions, integration, and strategic initiatives. From April 2019 to October 2019, Newel worked at Edge by Ascential as Insights Manager, providing consultation for prominent brands on Amazon market share analytics and strategy. Previous experience includes positions at Walmart and Jet, with a focus on omni-channel integration and eCommerce specialization in the baby category. Newel holds a degree from Brigham Young University.