Peter de Leede

Peter de Leede serves as the Head of Strategy at Pattern® since September 2023. Previously, Peter held the position of Chief Revenue Officer at YT Industries from July 2021 to July 2023, where leadership of global E-commerce, Marketing, and Business Development teams was emphasized to enhance data-driven decision-making. In prior roles, Peter was Managing Director at Jochen Schweizer Gruppe, overseeing general management and strategic development, and held various positions at Amazon, including Head of Sports & Outdoor - Vendor Management. With a background in launching INTERSPORT stores across Asia Pacific and brand marketing at adidas, Peter's educational qualifications include a Master’s in International Business Administration and a Master’s in Sport Management.