Yuechen Ta

Yuechen (Rita) Ta is a Digital Advertising Strategist at Pattern® since January 2024, previously serving as a Program & Communication Assistant at the University of Pennsylvania's Center for East Asian Studies from June 2022 to December 2023. At the University of Pennsylvania, Yuechen chaired the Communications Team for GSE Student Government from September 2022 to August 2023 and interned in Marketing & Community Growth at the LaunchX Entrepreneurship Program during June 2022. Early experience includes roles as a Marketing Strategy and Media Specialist and Head of the Marketing Intern Team at Overseas Student Service Corp., as well as positions at Brandeis University, where Yuechen supported instruction as a Teaching Assistant and contributed to student organizations. Educational qualifications include a Master's degree in Intercultural Communication & Statistics, Measurement, Assessment, and Research Technology from the University of Pennsylvania and a Bachelor's degree in Business & Films, Televisions, and Interactive Media from Brandeis University.