Jonni Lu

Jonni Lu is a seasoned marketing professional with extensive experience in brand management and digital marketing. Currently serving as the Senior Brand Marketing Manager at John Paul Mitchell Systems since August 2022, Jonni Lu has focused on developing comprehensive Go-To-Market strategies for new product launches and executing marketing campaigns across various digital channels. Prior roles include Senior Content Marketing Manager at eSalon, where campaign strategies and relationships with influencers were pivotal, and Director of Brand and Marketing at John Masters Organics, where Jonni Lu created eCommerce strategies that enhanced customer acquisition. Earlier experience includes managing retail accounts as an Account Manager at Bliss, contributing to significant revenue growth. Jonni Lu holds a Bachelor’s Degree in Communications from St. John's University.