Arpit Jain is a Senior Manager of Customer Growth at Payactiv, starting in April 2024. Previously, Arpit held the position of Senior Manager of Data Analytics at VMware from June 2022 to January 2024, where leadership of the Marketing Analytics team led to a transition to an Account-Based Methodology and the development of the VBC Intelligence model, enhancing self-serve efficiency by 50%. Before VMware, Arpit was a Marketing Analytics Manager at HP from July 2007 to June 2022, driving transformation in B2B eCommerce through analytics and developing strategies for customer experience and digital marketing. Additional experience includes serving as an Analytics Manager focused on the WW Channel CRM program for HP Image & Printing Group, as well as working as a Business Analyst/Consultant at GENPACT India, managing significant programs for ExxonMobil and Lowe's. Arpit holds an MBA in Marketing & Finance from the Indian Institute of Technology, Kanpur, and a BE in Electronics from Shivaji University.
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