Barbara Breuer

Barbara Breuer has over two decades of experience in marketing and direct communication, currently serving as the Director of Couponing & Print Communication at PAYBACK since February 2001. Breuer has held several roles at PAYBACK, including Head of Multichannel Couponing and Senior Marketing Manager, focusing on direct marketing and CRM strategies. Prior to PAYBACK, Breuer worked at BMW AG from October 1998 to January 2001 as a Referent in Direct Marketing for the German sales division, developing customer retention programs. Earlier experience includes a role at Lufthansa from September 1995 to September 1998, coordinating international airline partnerships for the Miles & More program. Breuer holds a Marketing Management Certificate from the University of California, Berkeley, and a degree in Business Administration with a focus on Marketing and Advertising Psychology from Ludwig-Maximilians-Universität München.