Daniela Schaum is a seasoned marketing professional with extensive experience in online marketing and performance management. Currently serving as a Senior Performance Manager at PAYBACK since June 2019, Daniela has previously held pivotal roles at maxdome GmbH from April 2009 to March 2018, including Senior Online Marketing Manager, Online Marketing Manager, and Junior Marketing Manager. Daniela's expertise encompasses SEA, Affiliate Marketing, Display Performance Marketing, User Tracking, Marketing & Sales Controlling, IPTV, Video-on-Demand, and E-Commerce. Educational credentials include a degree from the University of Europe for Applied Sciences and a semester at Macquarie University in 2003.
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