PAYBACK
Denica Ivanova is an experienced marketing professional currently serving as an E-Mail Marketing Manager at PAYBACK since September 2023. Prior roles include content management positions at CHECK24 Vergleichsportal, where Denica worked as both Content Manager and Junior Content Manager from December 2020 to August 2023. Additional experience includes a position in Change Management at TRUMPF and marketing roles at DREICAD GmbH, buecher.de GmbH & Co. KG, and zooplus. Denica holds a Master of Arts in Kommunikationswissenschaft und Medienforschung from the University of Hohenheim and a Bachelor of Arts in Medien und Kommunikation from the University of Augsburg, along with further qualifications in Digital Marketing and Web Design from Udemy.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.