Francesco Malgieri

Francesco Malgieri is a seasoned marketing and CRM professional currently serving as Manager - Marketing & CRM at PAYBACK since October 2016, where responsibilities include leading a team of analysts and managing CRM activities for PAYBACK Italy. This role encompasses strategy development and execution of loyalty program offerings, as well as planning and overseeing marketing activities across various digital platforms with a strong focus on ROI-based campaign optimization. Francesco's previous roles at PAYBACK include Senior Executive, Executive, Senior Analyst, and Analyst in Marketing & CRM, where tasks involved the end-to-end execution of multi-channel promotional campaigns and project management. Prior experience includes an internship in Co-brand Marketing at American Express. Francesco holds a Laurea Magistrale from Luiss Guido Carli University and a Laurea triennale in Economia e Management from the same institution.